YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

Gabriel has been playing games since he was a kid. Loves most RPG games, platformers, and innovative indie games, and can talk for hours about how the first Fallout is the greatest game ever. He ...

YouTube — a platform with over 50 million creator-made channels — announced a flurry of updates at its annual Made for YouTube event on Tuesday to further bolster its creators spanning short video, ...

YouTube’s latest content rules announcement hasn’t gone down well with Web3 gaming creators, who say the platform is unfairly targeting them. “YouTube’s new policy is a direct attack on Web3 gaming ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Until recently, YouTube had two options for ads. You could deal with them, or you could pay the ...

Explore how live gaming clips in 2026 are transforming short-form gaming content, driving viral gameplay trends, and boosting engagement across YouTube Shorts and TikTok audiences. Pixabay, ...

YouTube is overhauling its community guidelines to more strictly moderate gambling and violent gaming content. The massive Google-owned video platform will soon ban links to online skin casinos and ...

YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...