Unlocking the value hidden in data that has long gone unaggregated and unanalyzed is a hugely attractive proposition of big data and cloud-based SaaS startups, and newcomer VetCloud is no exception.

One summer day two years ago, Ivan Vesic, a software engineer who lives in the southern Serbian city of Nis, rushed to a local veterinary clinic. A car had hit his one-year-old rescue cat, Damian, ...

VetCloud, the Serbian startup, also established a presence in London and received financing and mentoring from the British office of TechStars, an international fund. “We decided to move where our ...