Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

Emily Reynolds is the founder & CEO of the award-winning R Public Relations, providing expert-level PR, publicity & crisis comms services. Transparency, adaptability and consistency are crucial to ...

Targeting trade media has long been an important component of public relations for B2B companies. The ability of these niche industry publications to reach highly specific audiences has been the key ...

When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. An ...