Mat Baxter: ‘Google Was Never Going To Sunset Cookies…And The Industry Should Not Give A Shit’
Mutinex APAC CEO Mat Baxter said Google’s backflip on third party cookies deprecation was inevitable once the commercial reality of switching them off had set in. He said marketers should not be ...
Most B2B marketers rely on third-party cookies for targeting and retargeting purposes. However, in 2024, we are finally going to see the depreciation of the cookie as the last major cookie user, ...
Google's decision to sunset cookies by the end of 2024 has led some marketers to despair, others to ignore it completely. But there is another approach, says Nick Watson (VP client success EMEA, ...
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