NBA and broadcasting legend Shaquille O’Neal, an Icy Hot spokesperson for over 20 years, not only stars in the brand’s latest ad campaign as the leader of a pain-fighting army of tiny warriors inside ...

Icy Hot is debuting a hilarious new roll-on pain reliever featuring Los Angeles Lakers legend Shaquille O’Neal called the “Shaq Pack.” The “Shaq Pack” is a limited-edition roll-on pain reliever that ...

Shaquille O’Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he also occasionally needs a cavalry to help him treat people’s pain with Icy ...