Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Was this column forwarded to you? Subscribe here to receive it in your email every Wednesday morning.) Name-dropped today ...

How much should a UFC pay-per-view cost? Say, for the sake of argument, that it’s a pretty good one. Not spectacular, but not the bottom of the barrel either. What’s a fair price for a full evening’s ...

The UFC recently signed a broadcast deal with Paramount+ that will average $1.1 billion annually, dwarfing the MMA powerhouse’s previous ESPN agreement ($550 million/year). The promotion’s president ...

While most major sports media rights have been locked up for the foreseeable future, UFC is one of the few whose will be available in the coming months. And depending on how the MMA giant’s new deal ...

For the longest time it’s been all about those three little letters, because when you see them, you know it’s going to be good. No, not UFC — we’re talking PPV. And in this acronymic world we live in, ...

Dana White appears to be already walking back the idea of the UFC’s pay-per-view model being ‘dead’, just hours after it appeared that those days were over. UFC President White yesterday announced the ...

Ryan Harkness breaks down daily mixed martial arts (MMA) news, providing unique context to stories that only 15 years of obsessing over the sport can provide, having worked for FOX Sports, Yahoo!

Dana White ruins everyone’s parade by revealing UFC might not actually move away from the pay-per-view model. Andrew Richardson is a professional fighter who trains at Team Alpha Male in Sacramento, ...

UFC 319 is set to deliver a huge main event with a middleweight title fight between champion Dricus Du Plessis and challenger Khamzat Chimaev Saturday night in Chicago. The event is scheduled to start ...

It’s been a quiet few months for All Elite Wrestling (AEW) since the pro wrestling promotion announced its new media rights deal with Warner Bros. Discovery last fall. But ahead of this Sunday’s AEW ...

Dana White’s Ultimate Fighting Championship has long followed the traditional pay-per-view model. It’s a model that many fans rejected, but had no choice to follow. White has been adamant on cracking ...