Refinery29

16 Years Later, Why Is Louis Vuitton’s Neverfull Tote More Appealing Than Ever?

Utah-based content creator Serena Neel bought her first-ever designer handbag in May. To mark the occasion, she chose a Louis Vuitton Neverfull, the signature tote that’s been a part of the house’s ...
World IP Review

Louis Vuitton ‘Damier Azur’ case: If they cannot prove acquired distinctiveness in the EU, how can you?

On October 19, 2022, the EU’s General Court (GC) issued a final decision cancelling Louis Vuitton’s EU trademark registration for its “Damier Azur” pattern, finding that Louis Vuitton had failed to ...
Harper's Bazaar

The History of the Hero: The Louis Vuitton Neverfull

Sometimes, in fashion, the simplest-seeming designs are the ones that have the most longevity – the classics always win out. That is probably why one of Louis Vuitton’s most enduringly popular ...
Refinery29

16 Years Later, Why Is Louis Vuitton’s Neverfull Tote More Appealing Than Ever?

Characterised by thin straps and a monogram print, the handbag comes in three sizes, all meant to be carry-alls that, as the name suggests, never get full. Over the years, it has been reworked in new ...