The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Caroline Giegerich, vice president of AI and marketing innovation at the Interactive Advertising Bureau (IAB), has always had an affinity for technology. While at Warner Media Group, she worked on a ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

Five of the Top Six Marketer Focus Areas in 2026 Are AI-Driven as Priorities Shift from Acquisition to Performance and Retention NEW YORK, Jan. 28, 2026 /PRNewswire/ -- Amid the industry's rapid ...

Samsung Ads Launches New Interactive Ad Format It is the first television manufacturer to offer an in-house interactive ad format, the company reported BrightLine, TripleLift Launch Marketplace for ...