”Infomercials,” the program-length commercials that populate TV`s late- night airwaves, are evolving from fast-talking sales pitches into sophisticated marketing tools. And while beauty, gadget and ...

For the first time in its checkered four-decade history, the ”infomercial” industry last week staged a national conference, complete with awards for excellence, in a bid to move once and for all from ...

On late-night television, actress Meredith Baxter-Birney is speaking with some urgency about a problem “just about every woman” understands – a drawer full of useless makeup. She has invited Ali ...

It’s a good bet you’ve seen at least part of an infomercial and probably parts of more infomercials than you care to remember. Referred to simply as “paid programming” in TV listings, the half-hour ...

A program-length TV commercial (also done sometimes on radio) that's very similar in appearance to a news program, talk show or other non-advertising format that provides consumers with in-depth ...