Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...

Duracell debuted a nostalgia-laden holiday campaign that features an ad stitching together real home movies, per details shared with Marketing Dive. Wieden + Kennedy New York assisted with the effort.

Ann was an all-star assistant to Tom. The Pump Rules newbie not only did his laundry, but was the mediator between him and Ariana when they lived in the same house together. Ann must have had enough ...

Dangerous is the work of a young Jedi, up as he is against robotic Storm Troopers, massive Imperial Walkers and the menacing inflatable snowmen living in his own backyard. Such was the storyline for ...

Tom Brady may not have been playing in the Super Bowl yesterday, but he still made his presence known during the big game. The former New England Patriots quarterback called his first championship for ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 5 hours 35 min ago By Joris Cretien - 7 hours 50 min ago By Parker Herren - 7 hours 53 min ago By Ad Age and Creativity ...

Batteries never seemed so cool. An ad featuring Seahawks fullback Derrick Coleman is getting rave reviews. “USA Today headlines it a ‘commercial that will give you chills,'” says KIRO Radio’s Tom ...

We might have just gotten some major "Star Wars: The Force Awakens" spoilers from a battery commercial. The supposed spoiler comes from a Duracell Christmas ad that shows a brother and sister ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...