When New York Fashion Week rolled around, who knew that books would be one of the main attractions? Coach caught the attention of both fashion and book lovers with the debut of its book bag charms.

The devil might’ve worn Prada in 2006, but two decades later, the fashion elite are wearing books. Case in point: Coach’s hot new accessory is a keychain made out of literal hardcovers. Coach revealed ...

Coach, fresh off record sales even as other luxury brands are struggling, is adding a new page to its marketing playbook, made up of … real pages. The literary launch uses familiar faces, including ...