The film "Hallo Betty" is showing in cinemas from today - and tells the amazing story of a Zurich advertising copywriter who was initially only supposed to boost margarine sales in 1956, but who ...

Meatloaf and cinnamon stars: Betty Bossi brought these recipes to Swiss kitchens from the 1950s onwards. Copywriter Emmi Creola-Maag is the inventor of the iconic chef. Now her story is being told in ...

In the film by successful director Pierre Monnard («Platzspitzbaby»), Sarah Spale plays copywriter Emmi Creola, who creates one of Switzerland's most famous brands. The story of Hallo Betty is set in ...

Add Yahoo as a preferred source to see more of our stories on Google. Berlin-based sales company Picture Tree Intl. has acquired worldwide sales rights including Germany and Austria from C-Films to ...

Acclaimed director Pierre Monnard's new film («Platzspitzbaby», «Winter Palace») tells the story of the creator of the ‘Nation's Cook'. We had the chance to ...

Picture Tree Intl. has closed a raft of early sales on Swiss crowd-pleaser “Hello Betty” as the Berlin-based company prepares to screen the film to buyers at the European Film Market. Directed by ...

In 1956, advertising copywriter Emmi Creola invents the fictional character Betty Bossi, who quickly becomes a Swiss culinary icon. But as her creation rises to fame, Emmi finds herself caught between ...